- 行業(yè)新聞
-
上海翻譯公司完成軟件工程類英文翻譯
發(fā)布時間：2018-02-07 09:01 點擊：
上海翻譯公司完成軟件工程類英文翻譯
Nomenclature : Sections de la page / Content for translation / Commentaires / [Lien et images]________________________________________Page : Locations and networksBUGeomarketingTitleAnalysis and development of sales and services networksMenu LinkLocations and networksFile name (url)location-network-toolsDescriptionGeomarketing analysis is an indispensable decision support tool for creating catchment areas and calculating isochrones and for evaluating and optimizing the distribution of your network of sales outlets or services.Content (body)Are you managing a sales network?Are you responsible for developing a chain of shops or a network of banks or insurance offices?Geo-marketing analysis is an indispensable decision support tool for evaluating and optimizing the distribution of your network of sales outlets or services.The combination of socio-demographic and geographical data enables you to calculate catchment areas and analyze the relevance of your site locations relative to one another and to the competition. The cartographic display of these analyses enables you to determine the development of your network and simulate new strategies.Geo-marketing studies also enable you to amend your offering, thanks to geo-merchandising.<h2>Analyze the potential of your network<H2>Geomarketing's geographical analysis tools enable you to analyze your territory:- Locate market players (network, customers, competitors)- Accurately identify where your customers are from and analyze their value to assess your sales potential.- Calculate isochrones and catchment areas to define your customer areas and display your retail outlets' geographical coverage.- Analyze your positioning and market share relative to the competition.- Compare the efficiency of your retail or service outlets.[IMG : images/screenshot-solutions/geoconcept sales marketing/screenshot-analyse-magasins.png]and / or [IMG : images/screenshot-solutions/geoconcept sales marketing/screenshot-CA-magasin.png]<h2>Determine the location of your future sites</h2>By factoring in socio-demographic data and competitive pressure, calculating your retail outlets' catchment areas enables you to optimize your presence in your target area. Creating and displaying isochrone areas enables you to identify the customer coverage of each of your sites and to display areas not covered or cannibalized areas.You can take stock of the strengths and weaknesses of your network and those of your competitors and make the best decisions in terms of developing your network (new sites and closures).[IMG : images/screenshot-solutions/geoconcept sales marketing/screenshot-potentiel_implantation.jpg]<h2>Use geo-merchandising to amend your offering</h2>Geo-merchandising consists in optimizing your merchandising strategy based on your customers' behavioral data, information from your retail outlets and geographical data.Geo-merchandising has become an essential sales performance tool. Whichever sales channel you use, the product and service offering must adapt to the local consumption and competitive context.Geo-merchandising enables you to adapt your mix-marketing strategy (pricing, offering) to local market contexts (competition, shop floor space, your customers' potential consumption). That means that you have the right products at the right price and in the right place, optimizing your retail outlets' profitability.[IMG : images/screenshot-solutions/geoconcept sales marketing/screenshot-analyse-socio-demo.png]<h2>Our solutions and data</h2>GeoConcept's geo-marketing solutions enable you to simulate the optimal siting of your retail outlets. You can accurately estimate your potential turnover in any given sector of activity, measure the impact on your market share, study your competitors' situation and confidently select the best locations for your retail outlets.<h3>Address geocoding solution :</h3>[IMG : images/icones/icone_localisation.png]Accurately and precisely locating the geographical address of your customers, prospects and retail outlets is an indispensable step in obtaining reliable analyses.Discover our geocoding solution GeoConcept Universal Geocoder ><h3>Geo-marketing solutions </h3>[IMG : images/icones/icone_sectaraigne.png]Our solutions enable you to manage, display and analyze your geographical and marketing information.Discover our geo-marketing solution GeoConcept Sales & Marketing >Discover our web portal for generating and publishing geo-marketing studies GeoConcept Sales & Marketing Portal >Discover our data mining module (analysis and simulation) Predictive Decision Maker for GeoConcept ><h3>Data</h3>[IMG : images/icones/icone_data.png]GeoConcept offers a comprehensive range of cartographic, socio-demographic and geo-marketing-specific data.Discover all our geo-marketing analysis data >Associated blocks//geo-marketing - brochure////customer locations and networks ////Contact//________________________________________Page : Communication and targetingNode Drupal : 75BUGeomarketingTitleTargeting prospecting and direct marketing, operationsMenu LinkCommunication and targetingFile name (url)communication-targeting-direct-marketing-solutionDescriptionGeo-marketing analysis enables you to optimize your direct marketing strategies. You cross-check your customers' data with the socio-demographic and geographical data of your target areas.Content (body)[IMG : images/screenshot-solutions/Sshot-SalesM-analyse-sociodemo]Do you advertise or provide direct marketing operations?Are you responsible for defining a targeting strategy for campaigns involving mailshot and direct mail / printed matter, unaddressed and addressed, piggy-back inserts, telephone, e-mails, sms, advertising hoardings, etc.Do you want to improve the efficiency of your prospecting activities?Geographical intelligence enables you to optimize your prospecting and customer retention activities: you are sending the right message to the right contact.Geo-marketing analysis enables you to cross-check your customers' data with the socio-demographic and geographical data of your target areas. This enables you to devise priority targeting strategies and deliver advertising messages tailored to each customer profile.You optimize the quality of your prospecting activities, improve response rates and control your costs.<H2>Define your customer typology and your customer areas</H2>Geography enables you to considerably enhance your customer knowledge. The geo-marketing tool allows you to display all the customer data in your retention database and cross-correlate them with relevant external information (socio-demographic and behavioral data). This enables you to define accurate customer typologies providing the closest possible fit with reality.<H2>Locate your priority prospecting areas</H2>Comparing these customer profile typology detail with geographical data displays the highest potential areas on a cartographic medium, enabling you to conduct your prospecting activities.For example, you can send out a message relating to garden maintenance products. You will be able to use the results of these studies to target your mailings at areas with a high density of detached houses and avoid areas mainly comprising collective housing units.Another example: analysis of your sales indicates a high success rate against a high income population of males aged over 60. The use of socio-demographic and geographical data will enable you to display the areas in which this population is densest and to know where your customers are located.[IMG : images/screenshot-solutions/Sshot-SalesM-ciblage-potentiel]<H2>Analyse your sales and prospecting activities</H2>Analyzing the results of your most recent prospecting operations in terms of socio-demographic and geographical data will enable you to understand which areas and customer types are most receptive to your advertising messages and to refine the targeting of your next campaigns.<H2>Our solutions and data</H2>GeoConcept's geo-marketing solutions cover all your geo-marketing requirements as concerns analyzing prospecting areas and targeting advertising.<H3>Address geocoding solution :</H3>[IMG : images/icones/icone_localisation.png]Accurately and precisely locating the geographical address of your customers, prospects and retail outlets is an indispensable step in obtaining reliable analyses.Discover our geocoding solution GeoConcept Universal Geocoder ><H3>Geo-marketing solutions </H3>[IMG : images/icones/icone_sectaraigne.png]Our solutions enable you to manage, display and analyze your geographical and marketing information.Discover our geo-marketing solution GeoConcept Sales & Marketing >Discover our web portal for generating and publishing geo-marketing studies GeoConcept Sales & Marketing Portal >Discover our data mining module (analysis and simulation) Predictive Decision Maker for GeoConcept ><H3>Data</H3>[IMG : images/icones/icone_data.png]GeoConcept offers a comprehensive range of cartographic, socio-demographic and geo-marketing-specific data.Discover all our geo-marketing data >________________________________________Page : Territory sectoringBUGeomarketingTitleTerritory sectoringMenu LinkTerritory sectoringFile name (url)analysis-geo-marketing/territory sectoringDescriptionBy taking account of business data and geographical constraints, geo-marketing tools enable you to define the optimal sectors for exploiting the territories' sales potential to the full.Content (body)[IMG : images/solutions/Sshot-SalesM-sectorisation]Are you responsible for directing sales teams? Do you manage the organization of logistic depots, service locations or the assignment of teams on the ground?Geo-marketing tools unable you to combine your company's data with geographical information to establish the optimal partitioning of sectors and improve the distribution of your activities throughout the territory in question.By taking account of business factors and geographical constraints, geo-marketing tools enable you to define the optimal sectors for exploiting the territories' sales potential to the full.Geographical optimization also allows you to define the most appropriate prospecting or callout sectors for your mobile teams.<H2>Optimize your market coverage</H2>Our geo-marketing tools enable you to model your sales sectors.For example, you can link all the communes in the territory that has been analyzed to your retail outlets based on accessibility or distance criteria and compare these sectors.Sectoring enables you to evaluate the organization of your distribution or service network. It is an indispensable decision support tool for defining new locations and rebalancing your sectors.<H2>Sector the activity of your mobile teams</H2><H3>Territory balancing</H3>The sectoring features are also intended for all those companies that need to distribute a group of outlets between a number of areas to balance territories and optimize the organization of their rounds.- Press: assigning subscribers to press delivery sectors- Sales: distributing customers/prospects with a potential turnover between salespeople.- Logistics: distributing delivery locations based on a potential number of depots.- Customer service callouts: assigning customers requiring assistance to teams on the ground taking account of their expertise.This section will enable you to distribute a region's customers and prospects fairly between your salespeople in terms of potential turnover.It will also enable you automatically to create distribution sectors which balance the delivery work load between your distributors or to create callout territories to balance the workload between your technicians.These features ensure that business is spread in a balanced way and optimize your company's organization.[IMG : images/screenshot-solutions/Sshot-TerritoryM-sectorisation-tbx]<H3>A preliminary step in optimizing rounds</H3>The fair and balanced distribution of your mobile resources throughout your territory is a preliminary step in optimizing their movements on the ground.This feature is especially useful in preparing round optimization calculations for large numbers of locations. The round optimizations will then be performed for each territory, independently.Find out more about our round optimization and mobile team scheduling solutions ><H2>Our solutions and data</H2>GeoConcept's geo-marketing solutions address these sectoring and territory balancing requirements.<H3>Address geocoding solution :</H3>[IMG : images/icones/icone_localisation.png]Accurately and precisely locating the geographical address of your customers, prospects and retail outlets is an indispensable step in obtaining reliable analyses.Discover our geocoding solution GeoConcept Universal Geocoder ><H3>Geo-marketing solutions </H3>[IMG : images/icones/icone_sectaraigne.png]Our geo-marketing solutions enable you to manage, display and analyse your geographical and marketing information.Discover our geo-marketing solution GeoConcept Sales & Marketing >Discover our web portal for generating and publishing geo-marketing studies GeoConcept Sales & Marketing Portal >Discover our sectoring module GeoConcept Territory Manager ><H3>Data</H3>[IMG : images/icones/icone_data.png]GeoConcept offers a comprehensive range of cartographic, socio-demographic and geo-marketing-specific data.Discover all our geo-marketing data >________________________________________Page : Territory sectoring - VideoBUGeomarketingTitleVideo: Sectoring, the key to success for an efficient sales organizationMenu LinkNAFile name (url)territory-sectoring-videoDescriptionContent (body)Out of balance, unrealistic…sales territories are usually unsuited to effective coverage of the market. This lecture presents and discusses the critical factors in building and maintaining an efficient organization.Watch the video http://www.dailymotion.com/video/xbxe2h_sectorisation-commerciale-cle-d-une_techWith the involvement of :Mrs Sandrine COSSARD, Head of Customer Marketing - BERNER ;Mr Ludovic PREVOST, Senior Consultant - IMS Health ;Mr Patrick CHAUVEL, Routing & Scheduling Business Unit Manager - GeoConcept.Associated blocks________________________________________Page : Objectives and performance analysisBUGeomarketingTitleObjective and performance analysisMenu LinkObjective and performance analysisFile name (url)geo-marketing-reporting-solutionDescriptionThe results of geo-marketing analyses are veritable decision support tools for decision-makers. Reporting, scorecards and web publishing enable you to direct your strategies for organizing your activities in geographical areas.Content (body)[IMG : images/screenshot-solutions/BU-GeoM_prospection_420]The results of geo-marketing analyses are veritable management tools for decision-makers.Activity in summary reports, sales results, generating a map catalogue… Geo-marketing reports communicate the right information to the right person.These results can only be used if they are published as ergonomic reports and scorecards that our ergonomic, visually easy to interpret and accessible.<H2>Reports and scorecards</H2>Very extensive formatting and report automation tools dynamically linked to the map being studied enable activities to be monitored accurately and to a high standard. The scorecards are then enhanced with accurate mapping reports, complementing complex tables of figures and graphs.These accurate reports allow you to analyze your performance and so better anticipate the future. You assess the variances between forecast and actual and set objectives appropriate to the sales potential.[IMG : images/screenshot-solutions/Sshot-Report-graphiques]<H2>Web publishing</H2>Web publishing is the best way of centralizing and facilitating access to analytical results. Thanks to web portals, data and analyses are centralized and shared.A web portal is a very efficient way of enabling you to automate, produce and publish all sorts of geo-marketing studies on both Intranet and Internet.<H2>Our solutions and data</H2>GeoConcept provides a comprehensive range of solutions and modules for performing geo-marketing analyses and interpreting and displaying the results obtained.<H3> Geomarketing solutions </H3>[IMG : images/icones/icone_sectaraigne.png]Our geo-marketing solutions enable you to generate and display your geographic and marketing information.Discover our geo-marketing solution GeoConcept Sales & Marketing >Discover our web portal for generating and publishing geo-marketing studies GeoConcept Sales & Marketing Portal ><H3> Geo-marketing reporting modules </H3>[IMG : images/icones/icone_pilotage.gif]GEOCONCEPT's web technology enables you to connect rapidly to decision-making tools and present an overview of the data you are interested in on a map.Discover our report design module Reports for GeoConcept ><H3> Data </H3>[IMG : images/icones/icone_data.png]GeoConcept offers a comprehensive range of cartographic, socio-demographic and geo-marketing-specific data.Discover all our geo-marketing data >世聯(lián)翻譯-讓世界自由溝通！專業(yè)的全球語言翻譯供應商，上海翻譯公司專業(yè)品牌。絲路沿線56種語言一站式翻譯與技術解決方案，專業(yè)英語翻譯、日語翻譯等文檔翻譯、同傳口譯、視頻翻譯、出國外派服務，加速您的全球交付。 世聯(lián)翻譯公司在北京、上海、深圳等國際交往城市設有翻譯基地，業(yè)務覆蓋全國城市。每天有近百萬字節(jié)的信息和貿(mào)易通過世聯(lián)走向全球！積累了大量政商用戶數(shù)據(jù)，翻譯人才庫數(shù)據(jù)，多語種語料庫大數(shù)據(jù)。世聯(lián)品牌和服務品質(zhì)已得到政務防務和國際組織、跨國公司和大中型企業(yè)等近萬用戶的認可。- 上一篇：上海翻譯公司完成醫(yī)學類英文翻譯
- 下一篇：上海翻譯公司完成園林綠化英文翻譯
